Brand Identity

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Create a mood board
Pull from architecture, nature, fashion — not just logos. This board becomes the filter for every visual decision you make.

Choose your brand fonts
Try your brand name in ten different fonts — you’ll feel the wrong ones immediately. The right pair carries more personality than your logo.

Pick your color palette
Use the 60-30-10 rule: base, secondary, accent. This ratio keeps every page balanced without overthinking each element.

Design your first logo
Simple logos scale from favicons to billboards. Your font plus your color plus one shape is enough to start. It doesn’t need to be final — it needs to be real enough to use.

Set your brand voice
Define how you sound and how you never sound. “Bold but not aggressive.” “Friendly but not silly.” This becomes the filter for every headline, email, and social post.

Mood Board Hub

How to Make Great Mood
Boards

10:11

What is Mood Board | Graphic
Design Basic

7:29

My Mood Board Process
In-Depth

43:54

Typography Hub

The ONLY Typography Video Graphic Designers Need To See!

11:13

The ULTIMATE Guide To Typography For Beginners

13:29

TYPOGRAPHY | Everything I know about Type in 10 Minutes

11:03

Courses

Introduction to Typography - Coursera

Introduction to Typogra...

Introduction to Typography - Coursera

Graphic Design Theory - Typography

Martin Perhiniak 

Introduction to Typography - Coursera

UI Design Bootcamp. Master Typography, Colour & Grids

Rob Sutcliffe 

Colors Hub

Super Practical Guide to Color Theory, Color Models and Perfect Color Palettes

24:07

60-30-10 Color Rule

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6:17

How I make UI color palettes

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8:50

Courses

Lindsay Marsh - Graphic design instructor

The Complete Graphic Design Theory for Beginners Course

Lori Poole - Professional development instructor

Graphic Elements of Design: Color Theory and Image Formats

Kurt Michael Russell - Marketing course instructor

The Beginner's Guide to Color Theory for Digital Artists

Kurt Michael Russell

Logo Resources

Master Logo Design In 7
Minutes!!
‍

6:25

Questions to ask before you start a logo design
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12:13

The ONLY Logo Design Tutorial You'll Ever Need! (Professional Reveals All)

57:45

Courses

Stephen Looney - Business strategy expert

The Logo Design Process From Start To Finish

Maria Eizaguirre Dieguez - Design course instructor

Brand Identity and Strategy

Maria Eizaguirre Dieguez

Lindsay Marsh - Graphic design instructor

The Branding Masterclass The Entire Brand Design Process