E-Commerce

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Start with 3 products
Three products are enough to test demand and learn what actually sells. Scale after you have purchase data, not before you have customers.

Write “why should I care?” descriptions
“Waterproof” is a feature, “never worry about rain” is a benefit. Lead with what changes for the buyer, not what you engineered.

Buy from your own store
Go through your own checkout with a real card on your phone. Every friction point you feel is a customer you’ll lose tomorrow.

Add trust signals
Reviews, secure badges, return policies — place them where buyers hesitate. Trust converts more than design because shoppers decide in the first five seconds.

Watch someone try to buy
Send your link to someone and watch them buy without helping. Where they pause, squint, or ask a question is where you’re losing sales.